Green Entrepreneurship: Exploring its Attitude and Working Mechanism

Abstract

This paper presents a case study of green small and medium enterprises in the area of Lahore. These firms are related to different sectors of economy owned by male or female. In this study, the attitude of green entrepreneurs and their pattern of working and running businesses are analyzed. This study identifies owner-manager attitudes and working mechanism in SMEs to the environment. The research is based on primary data done through interview presented in the form of case studies of randomly selected seven green firms. . The results have shown that these companies are achieving financial and non-financial objectives at the same time by using their differentiated inputs, outputs, qualities and decisions from conventional companies. They are also  creating awareness about this field through their work, and suggested to promote it through public and private sectors among masses.