Influencing College Students for Selecting a University for Business education in Gujranwala

Waseem Shahzad; Ayesha Jamal; Rana M. Arsalan; Khizra Safdar Khan

Authors

Waseem Shahzad Students, GIFT Business School, Gujranwala, Pakistan Author
Ayesha Jamal Students, GIFT Business School, Gujranwala, Pakistan Author
Rana M. Arsalan Students, GIFT Business School, Gujranwala, Pakistan Author
Khizra Safdar Khan Assistant Professor, GIFT Business School, Gujranwala, Pakistan Author

Keywords:

Financial Intuitions, Qualitative study, Education, Employment, Social Values

Abstract

Career decisions are evocative for every student. The grits ensured by students from their school life to college are affluently accomplished with wisdom at universities. This study endow with new directions to universities of Gujranwala to understand the behaviour of college students while making decisions for business education in Gujranwala University. The objective of this study is to explore the important factors which influence the college students for selection of University in Gujranwala for business education. Different scaling techniques have been employed for investigative purpose. Data is collected from the college level second year students from the
Gujranwala District. The important factors are financial factor that is tuition fee, scholarship, financial aid and additional expenses. This study helps universities to promote their institutions and have knowledge about the motivation of students to study further in their respective institutions.